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Get set for the Boston Marathon 2015

The annual marathon organized by the Boston Athletic Association (BAA), has always been a big draw. In spite of the bomb blast in 2013 and the negative publicity surrounding the event, the turnout at the 2014 Boston Marathon has proven that nothing can cripple the spirit of the city's residents. The upcoming Boston Marathon 2015 marathon will mark the 119th year of the prestigious BAA event whi
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7 Free Things to Do in Boston in September

September is the start of new school year and busy routines, but that is no reason to not have fun with the family. Boston has an interesting lineup of events that you can attend this month, at absolutely no cost. If you live in Boston and have time to spare during the week, or if you have plans to visit Boston this month, here is a list of the top 8 things to do in the city. 1. College Fest at
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Gear-up for the 30th Annual Film Festival in Boston

This fall season movie lovers from far corners of Boston are preparing for the 30th Annual Boston Film Festival. It is scheduled to be held from 24th to 28th September, 2014. The Boston Film Festival (BFF) is one of America’s longest-running film festivals and brings Bostonians some of the best in new documentaries and independent films. The film festival has a rich and diverse history of premie
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Increase Your Social Media Exposure with Loyalty Programs

Almost every company today is devising a loyalty program to show its appreciation to returning customers to retain them over the long run. But, have you ever thought of using a rewards program for something other than encouraging loyalty in your clients? You may be surprised to know that you can also use your loyal customers' help to increase your online exposure. Here are five ways in which a loy
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The Best Breakfast Eateries in Boston

Breakfast is the most important meal of the day and for good reason. Most people have their breakfast between 7 am and 10 am. After fasting for close to eight hours while asleep and despite the occasional midnight snack, your body will be starved of sugar in the morning, and breakfast perks you up and gets you ready for the busy day ahead of you. If you want a change from your usual fare, head ove
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Cultural Attractions in Boston You Can Visit For Free

Boston residents and out-of-towners never have to worry about getting bored. The city has a number of culturally significant places that you can visit after work and on the weekends, when you have more time. The foundations of the city go back to 1630, when it was given its name by Protestant colonists. Since then, a number of immigrants have made the city their home. Note that all the places that
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‘Dine Out Boston’ Food Event Ends on a High Note

Food lovers in Boston had a gala time from August 24th to August 29th. The city's signature biannual 'Dine Out Boston' event gave them an opportunity to sample the best of the city's exquisite cuisine. In its earlier avatar, 'Dine Out Boston' was known as ‘Restaurant Week Boston’ and carried that name for 13 years. Twice a year, the event showcases the best food that Boston has to offer, at
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What to Do to Win Back a Customer

Attracting new customers is one thing, and retaining the existing ones another. Marketing usually focuses on encouraging more and more people to buy the company's product or service.  The aim is to add new customers, not to please the old ones. This attitude in marketing has failed to appreciate the loyalty of their clients, resulting in a large number of disappointed customers. In this age, when
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Are The Food Labels Misleading You?

Food labels tell you about the ingredients in the product you are consuming. Businesses in the food and beverage industry are obligated to provide accurate and genuine information about what they put in their food products, and so they do with different kinds of labels. But now-a-days, a number of confusing food labels are being used to mislead the buyers, making food shopping for the cautious kin
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Five Ways of Measuring ROI on Customer Engagement

Customer engagement is the most popular trend these days - every business is investing in campaigns to engage and interact with its customers on the mobile, social media and web platforms. Customer engagement is all about interaction with customers to know and understand what they want or expect from the brand. Measuring the return on the investment from customer engagement is as important as it i
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